• Jessica Rojas

Let's talk about ASMR and the Bronx



ASMR stands for autonomous sensory meridian response and was originally created to help people experience a specific tingling sensation in the brain that is pleasurable, but lately, it has become increasingly popular in the foodie world. So how does sound and food relate to a tingling sensation in your brain? It’s an easier connection than you may think. There are specific foods that trigger this feeling more than others, but sometimes it’s not about the sounds of food. It can be just about any sound that gives you the tingles; and I argue that The Bronx could have their own category of ASMR.


I’m one of the co-owners of the Bronx Night Market, first-generation Latina, born and raised in the Bronx, from Castle Hill. My family immigrated from Peru in the 70s and like others, they came to the US to provide a better life for themselves. The Bronx is where they planted their roots, where my father started multiple businesses, and where my mother, an educator, and mentor still works. Growing up in the Bronx is not easy, historically as a borough we have had many ups and downs, but we’ve come out stronger. There’s a sense of pride when you persevere. It’s home and I love it.

I didn’t realize how much until I went to study at the University of Southern California. I was accustomed to particular sounds from home and how comforting they were; I couldn’t sleep or relax without them. I missed the hum of cars buzzing through Bruckner Blvd, the clacking of the 6 train running over the tracks. Salsa music filling the air, the rush of water gushing from fire hydrants, and the roars of crowds overhead standing on the corner of 161st by Yankee Stadium. Heard together, they are the sounds of the Bronx.


It’s these sounds that remind me I am home. If you’re not from the Bronx, you might find them annoying or not really understand. But as a fellow Bronxite, I can say that those tingles you are supposed to get from your brain from ASMR, in this case, could better be described as that BRONX VIBE coursing through your veins. A comforting and sensational reminder that like the Bronx I am strong, proud, and finally home.


Share with us which sounds of the Bronx comfort you, let’s reminisce.


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